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Ashley - 
Communications Specialist

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

In my role, I make sure content for internal communication at IKEA is fresh, lively, and engaging. I do this by writing regular feature pieces, creating and hosting podcasts, producing and publishing video content, managing social media feeds, and more.

Typical day

A typical day will include finding the stories that matter from my department (IKEA IT) and connecting with the right people from across the 200,000 people at IKEA to tell the story in an engaging way. Most of my focus is internal communications, but with a very captive, interested audience.

What do I enjoy about my job?

The people. It's a huge international environment with a bunch of people with different skills and talents.

Challenging aspects

Internal politics. Because of the size, doing the right thing can be tough to understand. Who you turn to can make or break a story. It's about asking the right people the right questions: that's a skill journalism studies certainly taught me.

Why did this area of work appeal to me?

It couples my critical eye (taught through journalism) with my own curiosity, writing skills, radio production skills, video editing skills, and ambitious nature. It's a big, well-known company too, and that never hurts on your record.

Skills/qualifications I use in my job?

All of the ones I trained in: radio production, video editing, copy writing and editing, storyboarding, interview techniques, critical thinking, project leading, and more.


Career information

Brief history since leaving University

After I left university, I went straight to a motorsport team. Motor racing was a passion at the time, so a Communications Officer job with a small team (JRM) seemed perfect. It was a good start, too; unfortunately the team folded and I was forced to choose to leave this role in 2012, just one year into the job.

From June 2012 until July 2013, I worked with a non-profit organisation as a journalist, helping find some of the best stories from their membership. This required me to act quite journalistically as the stories often dealt with particular legal and ethical issues - I could not have done it without media law training.

In the summer of 2013, I decided to move to Sweden with my girlfriend (whom I met at the University of Sheffield!) as she is Swedish. I quickly found work in Copenhagen in August 2013, with another non-profit charity. This position did not develop into what I wanted though, so I left for tech start-up Trustpilot in October 2014.

I spent two years with Trustpilot as their Lead Copywriter. During this time, I became a certified copywriter.

Only recently, in November 2016, I left Trustpilot for IKEA. The offer was too good to refuse and IKEA certainly looks good on a CV.

During all of this period, I've learned a tonne of workplace skills. Outside of work, I've also become proficient in the Swedish language.

Where do I see myself in the future?

This is a question that's tough to answer: five years ago I could have never have predicted having four different jobs across two countries.

So it's hard to say. With the way the world is going, I hope to someday work for my own business in the field of communication. But doing what? I'm not sure yet.

I certainly plan to continue traveling in any case and exploring the international opportunities available.


Advice to students

My piece of advice to students

Think. I know journalism sounds cool (and it is) but consider long and hard what it is you want out of it. Face the facts: news media, particularly in print, is becoming decentralised. There's certainly a place for well-made, in-depth news, but that seems to be rare these days.

Consider your opportunities in the field of media and journalism. If you've got a critical mind, a good bullshit meter, and a determination like no other, then go for it. Do what's right for you.

Other comments

Broaden your horizons to the stuff you love, too. I'm a singer-songwriter, on Spotify and everything, and it's thoroughly enjoyable. Never discount how much a hobby can do for you.



Send Ashley a question about their career.


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Last updated: 26 Jun 2017