Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

Coming up with campaign ideas for the clients I work with in order to promote them in the media through linked coverage.

Writing content which will secure coverage in relevant publications for my clients.

Working alongside my colleagues across the different teams to ensure we provide our clients with the best service possible.

- Checking the news for campaign inspiration
- Sourcing data
- Writing content for campaigns
- Reporting on the success of campaigns to clients

Creating exciting content which clients are really proud of.

Seeing that content receive coverage in national and regional publications.

Being heavily reliant on journalists for the campaigns succeeding.

Having worked as a journalist for just less than two years I really enjoyed being involved in the media but wanted to have more of an influence on businesses as whole. Being at an agency like Impression allows me to work with a variety of businesses from different sectors which means no two days are the same.

Strong copywriting skills in producing press releases for journalists.

Communication with clients and internal teams on how campaigns are progressing.

Organisation: Working on several different accounts means I have to plan out my weeks and schedule the work I’m going to do in order to make sure I spread my time out evenly on all of the clients.

News reporter - Eastern Daily Press/Great Yarmouth Mercury (August 2018 - December 2019)

100wpm shorthand - May 2019

I hope to continue progressing in Digital PR by delivering great results for our clients - demonstrating the value it can have on their business.

Try to consume as much news as possible so you get an idea of the stories which interest different types of audiences.

Don’t be afraid to ask people within your business or industry for advice or their opinion on your work. All feedback is extremely valuable and you’ll learn lots.