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Graduate case studies

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Amy - 
Marketing Executive

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

I devise and implement marketing campaigns for a range of commercial fiction titles - from number one bestselling authors to brilliant debuts that you can't put down.

Typical day

I could be managing our consumer-facing social media communities, pushing price promotions on backlist books, coming up with pre-order competitions for retailers, designing proof covers or London Underground and National Rail adverts, writing newsletters or helping with author events.

What do I enjoy about my job?

I love the designing element the most - taking pictures, designing covers and adverts for the tube. It's amazing when you see them up!

Challenging aspects

The wide range of genres I work on - in one day I could be targeting women's fiction readers, true crime readers and paranormal romance readers - all very different! Also the volume of books that we publish is very high and it can be difficult to juggle promoting so many.

Why did this area of work appeal to me?

I've always been interested in writing and books - I did an English Literature degree after all - and publishing seemed to offer quite a nice career path. After doing some work experience found that I enjoyed the Marketing side of things much more than editorial or publicity.

Skills/qualifications I use in my job?

I use my proofreading skills to check copy, organisational skills to manage the amount of work that there is. You have to be able to work with all different types of people, especially in marketing as we work with sales, editorial, production,publicity, ops and of course the author and their agent.


Career information

Brief history since leaving University

Left University July 2013
Internship at Exsus Travel Sep - Dec 2013
Travel South east Asia Feb - May 2014
Internship at Eve White Literary Agency June - Aug 2014
Marketing Assistant position at Souvenir Press Ltd Sep 2014 - Dec 2015
Marketing Assistant position at Little, Brown Book Group Jan 2016 - Mar 2017
Marketing Executive position at Little, Brown Book Group Mar 2017 - present

Where do I see myself in the future?

I'm hoping to take some more design-specific training on the creative cloud (photoshop/InDesign) but I'd like to become a Senior Marketing Executive within a year.


Advice to students

My piece of advice to students

Try and get work experience early on - even in your first summer at university and join organisations like the Society of Young Publishers who hold lots of events where you can meet recruiters etc. And read lots!



Send Amy a question about their career.


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Last updated: 23 Jun 2017