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Graduate case studies

Graduate case studies
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Charlotte - 
Associate Marketing Manager

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

Management and deployment of email marketing campaigns for libraries in Europe, Middle East and Africa. Organising workshops for researchers on how to publish.

Typical day

Email marketing campaigns, design work, writing blogs, proofreading, organising event

What do I enjoy about my job?

I help to organise workshops which teach researchers how to get there work published, I get to travel with it sometimes and I enjoy feeling like I'm contributing to someone's career progress.

Challenging aspects

There are busy times of the year, and the customers we have spend millions of dollars with us so there is some pressure there. Keeping on top of library, research and science trends is really important.

Why did this area of work appeal to me?

I really enjoy working at a global publisher; the science journals we publish are really contributing to the world of science and medicine. There are great travel opportunities and the roles here are so varied there is always a chance to try something new and get involved in new projects.

Skills/qualifications I use in my job?

Marketing and advertising skills, you have to be able to write in the right tone for different aims. There is also a lot of multi-tasking because a lot of the campaigns we do are multi-lingual.


Career information

Brief history since leaving University

After I graduated I worked in customer service at a fashion company in Oxford. I told them I was interested in marketing and social media so they slowly gave me more and more marketing responsibility. I worked for three years doing marketing until I wanted a chance to write about something more substantial.

Where do I see myself in the future?

I really enjoy working in publishing, I would like to stay in this career because its so varied and there are a lot of publishers around.


Advice to students

My piece of advice to students

We have a lot of internship programs, and there are a lot of publishing conferences. If you are a new graduate then apply for a coordinator role which is entry level and you will move up in no time.



Send Charlotte a question about their career.


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Last updated: 23 Jun 2017