Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

Account management
Analytics
Client services

Responding to client emails.
Telephone updates.
Team catch-ups.
Platform/software training - Google analytics, YouTube, Facebook, Google AdWords.
Analysing performance, ad hoc and scheduled.
Account optimisation - Google AdWords search and display, Google DS, Bing ads, YouTube.
Reporting - Google data studio, excel, Google DS reporting.
Buildwork - creating new accounts, campaigns - copywriting, planning, managing team members.
Auditing/assessing current advertising campaigns.

Strategy & planning.
Teamwork.
Copywriting.
Analysis.

Learning new platforms, constantly adapting to new software, demanding clients!

Variety.
Great company to work for.

Time management.
Independent work.
Team work.
Deep dive analysis.
Writing skills.
Communication.

Kindergarten teaching - Hong Kong - September 2014-July2015.
Travelling (Asia, South America) - July 2015-January 2016.
Digital marketing/video production executive - January 2016-September 2016.
September 2016-January 2017- temp work, job hunting.
January 2017 - current position.

Work here, travel, further study (post-grad).

Be interested in the world of digital media.
Don't jump into office work straight after uni - you have plenty of time!
Study/work abroad, meet new people and do different things.
Enjoy being analytical, always ask 'why'.
Be confident in your ideas and yourself. Back them up with quantitative evidence.
Be interested in new platforms, tech developments. Learn how to use them.