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Graduate case studies

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Hermione - 
Account Manager

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

Project management across a range of client projects. Day-to-day management of project and ensuring it is progressing on time and with client approval. Campaign reporting and analysis.

Typical day

- status reports
- internal meetings
- client presentations - developing and presenting
- ensure Account Directors are aware of project status and review all work going out the door
- write briefs and brief creative team
- trafficking through creative work across all media (print, online, etc)

What do I enjoy about my job?

The social side of an advertising agency is great fun. People who go into this industry have a lot of energy and are always open to doing things. It's not the sort of job where people clock off at 5:30 and go their own separate ways.

Challenging aspects

Managing my time. It's fast-paced and you have to hit deadlines and turn things around quickly.

Relationship management is key: you'll need to be able to build great relationships with your clients and suppliers alike but also be able to be firm when you need to!

Why did this area of work appeal to me?

In all honesty, I fell into it and realised I could do it. You need to be really efficient if you want to do this well and I enjoy the buzz and pressure of working to reach the deadline.

Skills/qualifications I use in my job?

- time management
- project management
- multi-tasking
- budget handling
- relationship manager
- brainstorming

Training I receive as part of my job

- access to industry experts through talks arranged through the agency on emerging trends/topics relevant to us

- portal of webinars, debates relevant to industry.


Career information

Brief history since leaving University

Account Executive at marketing agency straight from University.

Completed IPM Diploma (for promotional marketing) while in this role

Senior Client Relationship Manager at Business Intelligence company (sales & marketing)

Account Manager at McCann

Where do I see myself in the future?

Having worked in agency-side marketing for a couple of years I would like my next move to be to client-side marketing, working as a Brand Manager or similar.

It would be great to work on a brand you have a real passion for.


Advice to students

My piece of advice to students

The best advice I could give is to try as much as you can while you're still at uni. I didn't always want to go into marketing but there was a job available there and luckily, it suited me. If you can leave uni having a rough idea of the industry you want to be in - and actually know what the job entails, i.e get work experience, you will be on your way.


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Last updated: 04 Apr 2013