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Katherine - 
Multimedia Journalist

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

I'm mostly focused on the print magazine - compared to some of my team who are primarily website or events-focused - but I also have to do a lot of digital and events work.

Main responsibilities:
Sourcing, researching and pitching magazine and website stories to my editor
Interviewing and transcribing
Writing up features
Helping out with events
Promotion of articles/news/events - mostly bits and pieces on social

Typical day

On a day-to-day business I might interview some business leaders or tech companies - over the phone or in person - and then transcribe those, research for current and future features, and write up articles.

If my other team members are also busy I'll help do a news sweep and write up press releases/shorter news articles to go on the website.

If we have one of our events then we'll go out of the office and I'll have to do social media and possibly filming for that, and potentially interview people at the event for podcasts/features/promos.

What do I enjoy about my job?

I love hearing about cool new technology or businesses - two things that I never thought I'd be writing about - finding the human element in a story, and finding ways to write about things I'm passionate about.

There's also nothing like the feeling when a story you've been slogging over really comes together. When an interview goes well and you really connect with your interviewee that's a great feeling too.

I'm also starting to do more podcasts which I also never thought I'd be comfortable doing as I've always been quite shy so insisted I was a 'writer', but it's been fun and also you have to be multi-faceted nowadays.

Challenging aspects

A tough interview where you're just not clicking can be hard, or when you have a great idea for a feature but after a bit of research/interviewing realise that it's not realistic can be tough.

Also of course it's not all as glamorous or fast-paced it seems on TV - not every journo will be on the BBC doing hard-hitting reporting and sometimes it feels like you're just writing up press releases, or emailing people and getting rejected/ignored a lot of the time!

Also increasingly - for us at least - the money is in events, so I'm having to learn a bit about hosting roundtables and events, which is definitely not my natural forte.

Why did this area of work appeal to me?

I actually was dead against being a journalist while at Uni - I wanted to do something more creative. Eventually I started to realise that a lot of the issues I'm really passionate about I can affect change with through journalism, and will often find business stories with a social angle (e.g. next month we're doing an event on mental health in business leaders which I'll then be writing a 4-page feature for in the next edition of our magazine).

Skills/qualifications I use in my job?

Mostly my writing and people skills - communication is obviously key. Being organised is important, especially if you're working on something complicated and researching or reaching out to lots of people at the same time. Tenacity and not giving up is important.


Career information

Brief history since leaving University

After uni I did a few temp jobs while I saved to travel which were boring but got me some basic customer services skills. I then taught English in China for 6 months and then luckily landed a job as an office manager for a luxury adult toy company through family connections.

While I was there I then started a blog for them and off the back of that got another job in PR/comms, primarily as a blogger. That was when I realised I wanted to do more feature writing (I also did some unpaid work for online platforms during this time) and was lucky to land a job at my current magazine mostly due to graft and luck.

If I hadn't landed this job though I would have done a further qualification in journalism. I'm doing some NCTJ modules in my spare time at the moment to ensure I'm covering the basic training while learning on the job.

Where do I see myself in the future?

I'm going to continue to learn what I can here and do as many NCTJ modules as I can - although the feedback I'm getting is that they're more important in newspapers, whereas I'm more magazine-focussed as I prefer features to straight news.


Advice to students

My piece of advice to students

If you can carve out a niche then make yourself an expert on something as early as possible - there are loads of people out there who can write so being able to write confidently about a particular subject is key.

Getting qualifications helps but isn't the be-all and end-all (depending on what type of journalism you want to do).

Pitch lots and know the publications that you're pitching to, and even if they don't get back to you don't be afraid to keep pitching to them with different stuff. Don't be disheartened if you don't get anywhere immediately - I've had so many rubbish non-writing jobs but I came in sideways.

Also don't be afraid to ask for advice and try and find a mentor - when I was thinking about sidestepping into journalism I contacted loads of journalists I admired for advice and although lots of them didn't get back to me a few did and were really lovely and helpful.

Finally, journalism is definitely changing so learn as many different and wide-ranging skills as you can because it can give you an edge - learn how to shoot video, do podcasts, learn a language, social media, SEO, digital analytics - it's all helpful.

Other comments

You'll hear a lot about journalism being impossible to break into or dying out. It is hard and it is changing but it's not impossible. Editors need good ideas to fill slots so if you have ideas don't be afraid to pitch them to the top even if it feels like you have no chance. Be tenacious but not a pest and don't burn any bridges.



Send Katherine a question about their career.


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Last updated: 23 Jun 2017