Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

As Head of the Strategy team I am responsible for the overall results on any given client's account. This includes analysing user behaviours in the market, making recommendations on channel approach, and working with different teams to get the best possible results.

A typical day might include working on a new business proposal, reviewing their Google Analytics and reports from Google to understand how people behave in that market. I'll create a PowerPoint presentation which will be presented face to face at a pitch meeting.

Then I might have a project meeting on an existing client, where the whole team gets round a table to discuss any news from the client side, and update on all our activities and the results we're seeing.

Other activities includes UX analysis, using our mouse tracking software to understand how users interact with a website, looking at trends in product purchases and are there any changes to be aware of, such as seasonal effects or are people using more voucher codes.

I love the combination of data analysis with psychology and behavioural insight. No two days are the same.

Time is the hardest thing - sticking to deadlines, managing your workload for work planned, as well as allowing for the day to day things that drop in that you can't predict.

I started off in international PR using my language degree (German and Spanish). I quickly realised that I was much more interested in online marketing than traditional print, because the industry changes so quickly with technology developments, so I moved into digital marketing.

My language degree taught me to be analytical, and gave me great communication skills which are really important. It's also helped on various international campaigns that I've worked on. I have taught myself digital skills, and received a qualification in Google Analytics.

It's mostly self taught - most people in digital are. As and when there are relevant training days or conferences my employer will pay for me to attend.

After university I worked at a small international PR agency for two years. I wrote press releases, attended trade shows and placed feature articles for clients in B2B press such as food ingredients and technology businesses.

After this, I moved into a large digital agency (Amaze) working as an account manager for two years, which meant I had to quickly get up to speed on all things Google and website related. I worked on much bigger brands including Dyson and Odeon, on search campaigns and email marketing.

Then I worked in house at Webuyanycar.com as European Marketing Manager for a year and a half. I launched the brand in the Netherlands and Germany, working on everything from TV and radio advertising to website optimisation, search campaigns and email marketing.

Finally I missed the buzz of agency life and came back to agency side at Return in the Strategy team. This role ties together all my skills and allows to me to act as a business consultant to our clients.

I hope to stay at the forefront of digital. I'm very interested in how more and more devices in our everyday life are connecting to the internet (from TVs, to kettles and fridges) and the effect that will have on our security and attention spans with more and more products competing for attention.

Think about what you enjoy and talk to other graduates - there are plenty of jobs out there that could be right for you that you haven't even heard of. And if you get it wrong first don't worry - people move from industry to industry very quickly nowadays,

Be a self starter, get to know any industry you want to work in and demonstrate that knowledge at any interviews.