Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

• Write and distribute press releases
• Speech writing
• Create and execute special events designed for public outreach and media relations
• Conduct market research on the firm or the firm’s messaging
• Expansion of business contacts via personal networking or attendance and sponsoring at events
• Copy writing and blogging for the web (internal or external sites)
• Crisis public relations strategies
• Social media promotions and responses to negative opinions online

What is wonderful about my job is that no day is the same, so we don’t have typical days at the agency. One day for example, we would be organizing a press conference receiving the press, making sure beforehand everything is set, that is microphones, seats , backdrop, logos, everything should look perfect. Making sure the client is satisfied with the conference. The day before we had ready fact sheets, background information, pictures and press release already stored in a USB to give to the journalist as they exit the conference.

What is wonderful about my job is that no day is the same.

People who enter this kind of work have to be creative, and have to be always learning on new ways to communicate with the consumer. You have to be up to date with social media even becoming a community manager.

My job is challenging, creative and I get to meet very interesting and successful people.

Definitely the use of language is key for communicating ideas in different ways, writing press releases or the whole press kit need all your creative skills.

Recently we receive a course on community management to be able to handle our clients social media messages.

TV Azteca is one of the mayor television chains in Mexico; I worked as part of the international news department, handling the news afternoon broadcast.

Gaudell a PR and Ad agency at the same time, a 360 communication agency, where I currently work as an account executive in the public relations department.

Hopeful I see myself being very successful at what I do, probably having my own PR agency.

First and most important, choose a career that you really are passionate about, really ask yourself if you would really enjoy a job in the field you choose, do it because you think you are going to enjoy every day you go to work. I think that is it love what you do and success will come your way.

I had the greatest time of my life at the University of Sheffield, being a student and having the opportunity to live abroad and meet different types of people and nationalities was a wonderful experience.