Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

Discussing the client's core message and target audience;
Brainstorming visual and copy ideas with other members of the creative team;
Writing and presenting a few options to clients;
Modifying copy until the client is satisfied;
Overseeing the production phase.

Reading briefs, researching a client and their brand messaging, writing copy for: adverts, social media, websites, brand books etc

Creative freedom (to some extent, obviously I must bear a brief in mind)

Writing copy that is exciting to read whilst still fitting a client's (sometimes strict) brief.

I enjoy creative writing and developing my skills

English Literature and Language, creative writing

Account Management internship at Advertising Agency

Creative Director

Do as many internships as you can during second year. You have the time to do a couple weeks of unpaid work if necessary, just to put it on your CV. If you have any passions, pursue them whilst you have the time!