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Graduate case studies

Graduate case studies
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Eleanor - 
Marketing Officer

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

I'm currently working as a Marketing Officer for the Postgraduate business, management, and finance courses. My main responsibilities include looking after the advertising and media plan, keeping the website up-to-date, creating advertising and marketing materials, writing copy, and promoting events. I also look after a team of student ambassadors, who help us with creating marketing collateral.

Typical day

There is no typical day! I'm lucky enough to get involved with a whole range of activities, from coordinating photoshoots for brochure covers, to writing engaging copy for inclusion on our advertising, and everything in between! The majority of my days are desk-based, and are based around creating marketing collateral that engages our potential applicants, or converts our offer holders.

What do I enjoy about my job?

I absolutely love the variety within my role - I'm given the freedom to try new things, find out what works and what doesn't, and really challenge myself. I really enjoy being based at the University of Warwick, and am proud to work in such a positive environment.

Challenging aspects

This role can be very fast-paced! Often it is necessary for the projects I undertake to have input from senior stakeholders with competing priorities, and so a sizeable portion of my time is spent building relationships and encouraging others to think of the ultimate end goal of a project, rather than their own priority.

Why did this area of work appeal to me?

When I was at uni, I really had no idea what I wanted to do - I knew that I was a strong writer, and was able to easily translate other people's ideas into a successful argument (thanks to the many essays I wrote during my three years at Sheffield!) but didn't have any sense of the sort of career that could end up being useful in! I moved into this area of work by chance after a couple of months in retail, and was sold on the fact that I could spend a lot of my time writing as a brand, and could really get into the mindset of that brand's audience.

Skills/qualifications I use in my job?

I think the big one is the ability to empathise with an audience, and then be able to use that empathy to provide them with the information needed to make a choice to study with us. I'm also able to look at qualitative and quantitative data analytically, and use that data to inform my work.


Career information

Brief history since leaving University

After graduating, I continued my job as Customer Service Supervisor at TK Maxx, whilst applying to a variety of roles. I joined a small marketing agency in the October following my graduation (2013), and worked for almost two years as a Marketing & PR Assistant. Here I was able to learn more about marketing as a discipline, and worked on sending out emails, writing blog posts and press releases, and updating websites for clients.

From this agency, I joined WBS as a Marketing Assistant, doing a similar role, and after one and a half years (2015 - 2017) moved into the Politics, Philosophy, and Sociology department as a Senior Marketing Assistant. This role allowed me more agency, and I was able to take more control over the planning of marketing communications from the three Departments. In this time I also completed the Chartered Institute of Marketing's Professional Certificate in Marketing (Level 4).

I then rejoined WBS as Marketing Officer (2018).

Where do I see myself in the future?

I would love to continue working in the Higher Education sector, as I can see, and truly believe in the value it adds to our society. I'd like to eventually make the jump to Marketing Manager, and would like to continue my marketing education with either a Diploma or Masters qualification.


Advice to students

My piece of advice to students

I think students need to be savvy about their choice of study, but understand that just because a course isn't vocational, this doesn't mean that it doesn't hold immense value. The History side of my degree, including my dissertation, has set me up to handle complex arguments and understand sometimes conflicting opinions, whilst the Sociology side has meant that I've not been left behind when it comes to using and interpreting data - something that is becoming increasingly important in the world of marketing.

In terms of advice, don't be too shy to make full use of the Careers Service whilst you're at university - others won't be, and these will be the people you compete with for roles on graduating. This is one of the things I've regretted since leaving university, and I think I would have been better prepared for applications and interviews had I taken full advantage.



Send Eleanor a question about their career.


Last updated: 13 Nov 2018