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Graduate case studies

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Sophie - 
Broadcast Journalist and Presenter - Radio

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

I write, compile and read the news bulletins on the weekday breakfast show and co-present.

I also present the Sunday breakfast show 6am-9am.

Typical day

I write and read news, present, record and edit interviews and am involved with promotion act ivories and outside broadcasts.

What do I enjoy about my job?

The fact that no two days are the same.

Challenging aspects

The hours and the budgets. You can't switch off at the end of your shift (even though I have to pick up my boys from school and nursery) as your job's not done til it's done. Listeners expect 24 hour response - it's a 24 hour business.

The hours for breakfast aren't the most social... my alarm goes off at 4.15am five days a week! Naps are key. The BBC prides itself on its impartiality so staying off social media (to which I am addicted) and not commenting during big news stories is a challenge!

Why did this area of work appeal to me?

I've always loved the immediacy of radio and I adore being around music all day every day.

Skills/qualifications I use in my job?

Diplomacy, media law training, Dira and Highlander editing, desk operating, interview skills, creativity!

Training I receive as part of my job

You learn on the job.


Career information

Brief history since leaving University

2001-2003 Watford's Mercury 96.6
Started as 'Black Thunder' street team reporter, progressed to drivetime presenter.

2003
Mid-morning presenter, Hereward FM, Peterborough

2004-2006
Mid-morning presenter, Q104 FM Cambridge, progressing to drivetime presenter
Also presented mid mornings on the GCap group's digital station Core Radio.

2006-2007
Presenter and content manager at Core Radio in London. Presented a mid morning show and was responsible for all music content on corefreshhits.com

2007-2015
JACKfm and JACKfm 2, Oxfordshire
Began scheduling traffic ads and presenting 7pm-10pm. Progressed to drivetime, then to breakfast. Had 10 months off on maternity leave in 2012 then returned part time as Content and Events Manager and recorded a daily show. Then promoted to Operations Director, working 4 days a week alongside a full time Content Director.

2016 - present
BBC Oxford
I began as a freelance broadcast journalist covering bulletins shifts, started to do some features and projects, then trained to produce shows and worked on drive and breakfast before doing cover presenting and moving to join the new breakfast show launched in March 2017.

Where do I see myself in the future?

I love Oxfordshire and I'm thrilled to be working on a new BBC breakfast show. I especially enjoy being able to manage a full time job while being able to pick my kids up from school. I hope to be able to continue balancing a job I enjoy around my family life and help make a real success of the breakfast show into the future.


Advice to students

My piece of advice to students

In the old days it was be keen and be available so you can be in the right place at the right time.

These days it's offer yourself up in the form of free work placements and work experience. Do a month or two if you can, be keen, be useful and make yourself memorable.

Other comments

Good luck everyone and I'm happy for people to contact me individually for advice for feedback about the radio industry or balancing a family with work.



Send Sophie a question about their career.


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Last updated: 04 Apr 2017