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Graduate case studies

Graduate case studies
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Katherine - 
Broadcast Journalist

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

I'm a reporter at BBC Radio Sheffield.

Typical day

As the station's dedicated breakfast reporter I go out every day and report on a wide range of stories.

Whilst on some mornings I know exactly what I’ll be reporting about, I am often sent out on spec with a very limited amount of time in which to find & understand the story before reporting on it live.

Between 9 and 10 the breakfast programme becomes a phone-in & I hit the streets finding members of the public willing and able to contribute.

In comparison to straight reporting this requires a different set of skills: the art of persuasion is one of them, as is the ability to make very quick judgements on how suitable someone is to go on air.

What do I enjoy about my job?

I went for broadcast journalism rather than print because of the performance element and you really do get a buzz when you're out reporting live.

I also love the fact that every day is different. Whilst there are stories that require a bit of time to pull together, almost every day I leave the station knowing my work for that day is done and that tomorrow will throw up something new and exciting.

I also love meeting and talking to new people - something that I get to do every day.

Challenging aspects

It's also not a job you should consider if you'd like to earn a lot or enjoy good job security. Whilst no industry is immune to cuts there have been a lot of job losses in journalism over the past few years and there'll continue to be cuts in the future. It's also worth remembering that jobs in broadcast journalism are often offered on short term contracts.

Why did this area of work appeal to me?

Journalism appealed to me because whilst it's about questioning and holding people in power to account it's ultimately about real people and story-telling.

Skills/qualifications I use in my job?

I use the research skills I gained whilst studying history but I would have found it hard to get into the industry at all without taking a post grad diploma in broadcast journalism at Cardiff.

Training I receive as part of my job

There's various training courses on offer at the BBC depending on your and your employers needs.

Since working here I've been sent on a live reporting course, I've been taught how to produce a podcast and I've been given sessions with a vocal coach


Career information

Brief history since leaving University

Post Graduate Diploma in Broadcast Journalism at Cardiff University

Where do I see myself in the future?

I don't know at the moment. The BBC is undergoing some big changes at the moment. It might be that I get a job at Salford as part of the BBC's move north. I could end up leaving journalism all together and perhaps becoming a teacher.


Advice to students

My piece of advice to students

It's a great job but think long and hard before pursuing a career in broadcast journalism.

The training is expensive and you may have to work for free for a while before getting your first paid gig.

Try and get work experience before signing up for a post-grad. That way you can really work out whether it's for you.

But if you do and you love it then go for it. Remember to ask questions, make tea and be generally very helpful and enthusiastic when you're on work experience.

It's not an industry for wall flowers. We get lots of students on work experience through the door so you need to stand out.


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Last updated: 10 Oct 2013