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Graduate case studies

Graduate case studies
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Zhen Yi - 
Business Director

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

Responsible for setting up at Malaysia and provide support in the region.

Typical day

Meeting business prospects & scouting for talents. Raise awareness in digital marketing and integration of AI in business

What do I enjoy about my job?

Speaking to new prospects and piloting projects.

Challenging aspects

Clients education and pioneering the field in South East Asia.

Why did this area of work appeal to me?

Data marketing. The forefront of marketing using analytics & artificial intelligence.

Skills/qualifications I use in my job?

Google Analytics, Google Tensorflow.


Career information

Brief history since leaving University

Upon graduation, I joined iProspect, a global digital agency as the lead for Search Engine Optimisation and soon was promoted to Head of SEO, before moving in analytics as the Head of Analytics and Technology.

Where do I see myself in the future?

I have a strong interest in taking a regional role and this means I will be managing cross-country affairs. An advanced management course would be helpful.


Advice to students

My piece of advice to students

Don't be afraid to explore your interest regardless of what your specialisation in university. I had a degree in law, which did not seem relevant at all to my current practice. However, I could say it was the thought process trained at the university that helped me a great deal.

Other comments

Never give up on your real interest.



Send Zhen Yi a question about their career.


Last updated: 05 Nov 2018