Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

My role consists of managing the Global Artist Relations programme for Europe, the Middle East and Africa for Audio-Technica and it's distributed brands, reporting to the head office in Japan. Working with a team throughout Europe, I search opportunities for the brand with artists and collaborations, giving advice on equipment, striking deals and creating material for Global Social Media and sales materials.

In a typical day I will advise on audio-equipment for touring artists, studio engineers, live engineers, artists and audio industry professionals. I will work on contracts and deals with new and existing opportunities. I will work with the social media teams to create rich content for the brand to use globally.

Working with like minded people, and helping make exciting things happen.

There is always a lot of work to do, and a lot of deadlines. Working with touring artists and equipment can often lead to last minute high pressure situations, which are stressful, but ultimately rewarding.

I have always had an interest in music. Before coming to Sheffield, I did an undergraduate in Music at York, and throughout my time in Sheffield I was touring in a pop band. Working in the industry was a natural progression.

My job is a combination of the areas I learnt on my Masters degree, and life experience

Gear4music - October 2010 - March 2015
OEM Product Specialist and Buyer

I see myself building a strong Artist Relations program at Audio-Technica, and seeing where that takes me.

Try and gain as much hands on experience as possible, and keep your options open. You never know where an opportunity can take you.