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Graduate case studies

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Laura - 
CEO

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

I am the CEO of Interaluminios and I am responsible for the operation of the company.

Typical day

My achievements at the moment has been the increased customer base, standardization of internal processes and the increased of company revenues at 35%.

To get into my area of work, I combined my academic experience as a business administration with my masters degree and my job experience in marketing and sales.

I am an entrepreneur and I love my job. A typical day in my company includes talking to a lots of people, searching for new clients, developing business proposals, designing marketing strategies to make the major impact possible in people, re-designing our business model to make it different from other companies and persuading construction companies that Interaluminios is the best solution for them.


Career information

Brief history since leaving University

After my graduation I worked in sales in a telecom company. Then I worked in marketing in an Experiential Marketing agency specialising in live events in the UK. After this opportunity ended I decided to move into what really interested me. And in 2013, I founded a new business with my family.

Additionally, I developed a coffee brand and did courses in consulting, innovation and digital marketing at London School of Economics and finance and Javeriana University.

Where do I see myself in the future?

Keep working in the company I founded and expanding the company to other countries. I will love to continue studying marketing and in the future enter to do an MBA.


Advice to students

My piece of advice to students

I encourage new generation of Masters students to be open and flexible with your new jobs. And as a piece of advice I think that you must find your passion. And then work on what you feel most motivated. This way, you are going to do your job in a better way, you will feel better and that is going to reflect in your results.


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Last updated: 28 Jun 2017