Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

Commercial strategy in the UK
promotional plan
new product development
deployment of marketing plan in the trade
hitting sales targets
driving sustainable profitable growth for the business

Marketing and Shopper Planning meetings
Calling accurate numbers to the business
Evaluating promotions and devising new promotional strategy
Assigning targets and spend budgets to customers
Briefing sales teams
Deciding on stock allocations

Adding value to a brand, seeing an impact in a retailer or on a J&J brand.

Managing stakeholders with differing targets and strong opinions on the right thing to do.

Combination of numbers and strategy work

none

on the job

Commercial manager/CEO

Get some work experience and spend time with people doing the kind of jobs you are interested in to get a real perspective