Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

Provide effective support for the delivery of new and ongoing strategies and objectives for the City university London website and online marketing.
Operational website support for other staff, including resource and advice where necessary.
Act as a key account manager for and liaise with other departments to develop web content.
Generate new ideas for content and new ways of presenting information, taking a lead on continuous improvement activities on the website.
Plan and implement campaigns across the website.
Write, edit and sub text for other CMS users and advise on writing for web best practice.
Work with the Social Media Officer to help ensure City’s presence is maintained on key sites ensuring accuracy and effectiveness, meeting the University’s marketing goals and overall strategic aims.
Search engine optimisation: undertake analysis work to ensure that City web pages are picked up by search engines.
Produce reports on website usage.
Systems and software: Squiz Matrix (content management system), SiteImprove (SEO, analytics), Google Analytics, Service Now (IT service management), Adobe Web & Design Suite, MS Office including Project, WordPress, FormAssembly, Crazy Egg, Facebook, Twitter, YouTube.

On any given day, I'll be involved in a range of digital marketing projects. I work closely with 6 or 7 other departments, supporting their web content strategy. This can involve helping them to plan projects, editing web content, lending technical content management system (CMS) support, coding HTML, reviewing work and reporting on projects/website sections.
I also administrate one of our analytics packages, checking the website for broken links and misspellings.
I write 2 internal blogs - one about CMS use/web content, and one about content marketing.
On top of the day-to-day work (where I oversee around 5,000 webpages in total), I also have personal projects, usually with a more strategic view. For example, I recently wrote a content marketing strategy, that took a few months to formulate, write and distribute around the organisation.
My day is split into working with my team, supporting other departments and my personal work. All based around digital content - some tactical, day-to-day editing, some strategic thinking/learning.