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Graduate case studies

Graduate case studies
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Alexander - 
Senior Insight Executive and Global Insight Manager

Even though many of our graduates will have progressed in their careers since completing a case study, they are still of interest to students who wish to gain an understanding of the world of work.

About the job

Main responsibilities

- Member of an Insight team, working closely together with the Millward Brown Directors in presenting the highest possible quality of brand insights to both own and common as well as global and local clients.
- Responsible for the global role of ensuring the collaboration, knowledge sharing and project streamlining of Millward Brown client teams globally on the company's biggest client, as well as serving as a direct contact for the global client insight team.
- Cient service, presentation and analysis leads and sales.

Typical day

Conducting the analysis on data collected from our surveys for clients, creating insights and recommendations for our clients to develop and grow their brands.

What do I enjoy about my job?

I love the trust and flexibility I have. I have a range of responsibilities and as long as I have those under control I am (almost) completely free to work when I feel most productive. It requires as great responsibility from the employees as it does trust from my superior.

Challenging aspects

The challenging part is to stay alert and informed about new aspects and methods of measuring brand development and equity in a fast moving social media marketing world.

Why did this area of work appeal to me?

It is marketing at its most basic and pure I feel. It is asking the right questions to the people whose opinions matter most - the consumers! I love that I use my degree in analysing data and discovering the story behind the numbers as well as the direct daily contact with my clients, to help them achieve their brand goals.

Skills/qualifications I use in my job?

I need to understand marketing and 'see' the story in the research data. I feel the masters I took at Copenhagen Business School equipped me VERY well for this.


Career information

Brief history since leaving University

Worked at a Danish Ad Agency for 3 months before moving to Millward Brown where I have worked since in several different positions.

Where do I see myself in the future?

I could easily see myself working here for 10+ years or even to ask to be stationed in perhaps the UK or US, where Millward Brown also has offices.

Alternatively, it would be a dream if I could combine my love for marketing and experience in research with my passion of the game of golf.


Advice to students

My piece of advice to students

Enjoy what you do, when you do it. Of course think of the future and prepare yourself in the best possible way, but not at the expense of being sad about what you do today.

This is a time in your life where you've the most freedom and have the potential to enjoy yourself.



Send Alexander a question about their career.


Last updated: 03 Nov 2017