Use your subject


Think about what 'using your subject' means to you and what you're really looking for. Do you want to apply your subject-specific knowledge or skills to the real world? Or maybe you want to continue to practice and develop these skills? Maybe it's a broader interest in your subject that you want to keep alive by working in a relevant type of organisation?

As a start, use the resources below to create your own list of career ideas to research.

Remember that the vast majority of graduate jobs are open to graduates of any subject.

  • Look at what alumni from your department have done using the DLHE data we collect and through the University of Sheffield alumni page on LinkedIn.
  • Search for and contact alumni in your subject through our Graduate case studies database.
  • Browse the career ideas for Journalism graduates on Prospects and Targetjobs but keep in mind that these are not a comprehensive list of all the careers related to your subject.
  • Brainstorm ideas and do some initial investigation to find out about research, organisations, start-ups, government bodies and freelancers connected to your subject.

Some career options

Our information resources - Occupations section is a good place to start to explore the following occupational areas. However you are not restricted to these and you should also consider any other additional factors which are important to you for your future career using our Understand yourself and your options section.

Advertising copywriter

Advertising copywriters generally work alongside an art director within the creative department of an advertising or media agency. They develop and produce effective advertising campaigns focusing on the verbal or written elements of the advertisement.

This could be creating slogans and straplines for printed adverts, writing text for web advertising and scripts for radio or TV. If you can write in a variety of styles and pay attention to detail then you may be suited to this role.

Use our Occupations section Advertising for more information and links to useful websites.

Broadcast presenter

A broadcast presenter’s role is to inform and entertain their audiences on a variety of platforms including television, radio and online. Information or entertainment must be presented in an engaging and accessible way.

Prior to a broadcast presenters may be responsible for planning and rehearsing shows, researching feature topics and writing and memorising scripts. During the broadcast presenters will have to keep the programme running to schedule, introduce and host the programme, interview guests and provide links between programmes.

Use our Occupations section Broadcasting and journalism for more information and links to useful websites.


There are a wide range of specialisms in journalism that you can progress into following your degree including roles in magazines, newspapers, television, radio and increasingly in digital formats. Journalists research, investigate and write news stories and current affairs content. Part of their role is to source stories, pitch ideas to editors and interview people.

Languages graduates with a knowledge of culture and business may find roles as a foreign correspondent within BBC World Service, Reuters, Bloomberg etc.

Gaining relevant work experience is essential to secure paid employment in this sector after graduation and the majority of trained journalists are NCTJ trained.

Use our Occupations section Broadcasting and journalism for more information and links to useful websites.

Marketing executive

Involved in planning and running campaigns to promote a specific event, product or service, handling the advertising, public relations and organisation, to communicate with the target audience. Liaises with product development teams, designers and printers, customers and the media to develops appropriate products and then create marketing campaigns to get the product to market.

You might be maintaining customer databases, organising photo shoots, involved in writing or creating and proof reading marketing materials, websites and managing social media profile, often in a fast-paced environment. You'll also evaluates the outcome of campaigns and assesses the success of competitors. Marketing roles can involve analysing data, evaluating market and commercial factors and finding creative innovative approaches.

Use our Occupations section Marketing for more information and links to useful websites.

PR account executive

Working as an account executive in Public Relations involves liaising and building strong relationships with clients and the media. You will manage information between organisations or between individuals and the general public. Your aim is to influence public opinion or behaviour without the use of paid advertising.

After developing client proposals responsibilities include writing and distributing press releases, analysing and evaluating media coverage and managing events. You would need interpersonal and communication skills, commercial awareness and enjoy using your initiative.

Use our Occupations section Public relations for more information and links to useful websites.

Publishing / editorial assistant

In this role you will offer support at all stages of the publication process eg administration, planning and commissioning, for magazines, journals, books and online content. Digital publishing will involve writing and editing web content, the use of social media and content management systems and familiarity with specialist software programmes such as QuarkXPress or InDesign.

Will be required to liaise with other professionals such as designers, photographers, printers and production staff, to agree timescales to negotiate and monitor timescales for the work to be completed.

Use our Occupations section Digital media and publishing for more information and links to useful websites.

Publishing copy-editor / proofreader

Copy-editors and proofreaders can work on a range of publications including newspapers, books, journals and websites. Proofreaders may need to correct spelling, grammar and layout. Copy-editors may need to check content, reword or rewrite content or impose consistent writing styles. If you have a methodical style of working, the ability to multitask, self-motivation, excellent IT skills and the ability to work to deadlines you may be suited to one of these roles.

Use our Occupations section Digital media and publishing for more information and links to useful websites.

Radio producer

Radio producers are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. Some of their tasks include generating and researching ideas, developing content and responding to audience feedback. They also have to manage people, resources and equipment, and use technology for editing and production purposes.

They need to be excellent team players as they manage and work with a range of people including presenters and DJs, broadcasting assistants, engineers and IT staff.

Use our Occupations section Broadcasting and journalism for more information and links to useful websites.